Course overview
Build advanced strategic, creative and digital marketing communication capability.
COURSE FEESContact Admissions for current course feesFees and delivery details can change. Confirm the current information with Admissions before applying.
Entry requirements
- English language, literacy and numeracy evidence may be required
- Australian Year 12 or equivalent
- At least 18 years old at course commencement
- Access to a suitable computer and reliable internet
Delivery & assessment
- Full-time, face-to-face delivery
- Learning and assessment through classroom, project and practical activities
- Assessment tasks vary by unit
- Student and academic support available
Course structure
To achieve this qualification, students complete 12 units — 5 core and 7 electives.
5 core units
- BSBMKG541Identify and evaluate marketing opportunities
- BSBMKG542Establish and monitor the marketing mix
- BSBMKG552Design and develop marketing communication plans
- BSBMKG555Write persuasive copy
- BSBPMG430Undertake project work
Elective selectionThe elective list below reflects the planned course structure. Electives may change to meet training package or delivery requirements; Admissions can confirm the current training plan.
7 elective units
- BSBMKG543Plan and interpret market research
- BSBMKG544Plan and monitor direct marketing activities
- BSBMKG546Develop social media engagement plans
- BSBMKG547Develop strategies to monetise digital engagement
- BSBMKG551Create multiplatform advertisements
- BSBMKG553Develop public relations campaigns
- BSBCRT512Originate and develop concepts
Study and career pathways
- Marketing manager
- Communications manager
- Campaign manager
- Further higher education