Course overview
Develop practical capability in marketing activities, consumer behaviour, digital media, communications and campaigns.
COURSE FEESContact Admissions for current course feesFees and delivery details can change. Confirm the current information with Admissions before applying.
Entry requirements
- English language, literacy and numeracy evidence may be required
- Australian Year 11 or equivalent
- At least 18 years old at course commencement
- Access to a suitable computer and reliable internet
Delivery & assessment
- Full-time, face-to-face delivery
- Learning and assessment through classroom, project and practical activities
- Assessment tasks vary by unit
- Student and academic support available
Course structure
To achieve this qualification, students complete 12 units — 6 core and 6 electives.
6 core units
- BSBCMM411Make presentations
- BSBCRT412Articulate, present and debate ideas
- BSBMKG433Undertake marketing activities
- BSBMKG435Analyse consumer behaviour
- BSBMKG439Develop and apply knowledge of communications industry
- BSBWRT411Write complex documents
Elective selectionThe elective list below reflects the planned course structure. Electives may change to meet training package or delivery requirements; Admissions can confirm the current training plan.
6 elective units
- BSBMKG434Promote products and services
- BSBMKG436Design and test direct marketing activities
- BSBMKG437Create and optimise digital media
- BSBMKG438Implement and monitor advertising production
- BSBPMG430Undertake project work
- SIRXMKT006Develop a social media strategy
Study and career pathways
- Marketing officer
- Communications assistant
- Digital marketing coordinator
- BSB50620 Diploma of Marketing and Communication